Automakers Tackle Super Bowl Sundary
Automakers are setting up for Super Bowl Sunday with one of the largest ad lineups ever. Why drop so much money? And which brands will punt, which score a TD? More from TheDetroitBureau.com
View ArticleMarty’s Marketing Minutia – Super Bowl Edition
It'll be gridlock on the gridiron as eight automotive adertisers vie for a nation's attention on Super Bowl Sunday. Which will score and who'll be punting? Columnist Marty Bernstein weighs in with...
View ArticleMarty’s Marketing Minutia – Huddle Edition
Automakers will be betting big on the Super Bowl but if the performance of their ads during the playoffs is any indication it could become the auto Stupor Bowl, cautions TheDetroitBureau.com in this...
View ArticleMarty’s Marketing Minutia – Hype and Hoopla Edition
The game gets closer and the hype gets louder. In this issue of Marty's Marketing Minutia, TheDetroitBureau.com's marketing maven catches up on Super Bowl hype, checks out the auto buzz in tinsel town...
View ArticleMarty’s Marketing Minutia – Handicapping the Super Bowl Spots
Vampires, cheetahs, overweight dogs and aliens at the Star Wars Cantina. Now toss in an aging Ferris Bueller. The Super Bowl ads often make more news than the game itself -- but is the hype worth it?...
View ArticleMarty’s Marketing Minutia – Monday Marketing Quarterback
Okay, so we know the Giants won the rings and Elli Manning was MVP. But let's get to the important stuff: which were the top-ranked automotive commercials in the Super Bowl. TheDetroitBureau.com's...
View ArticleMarty’s Marketing Minutia – Super Ad Brawl Countdown
We’re rapidly approaching that annual celebration of advertising excess known as the Super Bowl. And with almost 40% of the ads set to air coming from the auto industry, TheDetroitBureau.com's...
View ArticleSuper Bowl Auto Ads Send Buyers Online
While the lopsided match between the Seattle Seahawks and Denver Broncos had many fans tuning out, automotive advertisers appear pleased with the results they got from their costly Super Bowl ad blitz....
View Article
